Publishing: pleasure and pain
Look, I don’t know how I feel about self-publishing. Back when I first did it, in those yonder days of early 2009, it was in the most rudimentary way possible. I uploaded my book to CreateSpace. I used one of that service’s horrible pre-fab templates for my cover. And then I tried to get people to notice I’d released a book, all the while slowly refining the book’s appearance.
With my second novel, The Summer Son, I cast my lot with Amazon Publishing, and I’ve been happy with those results, too. Despite the scraps of carping you’ve seen during Honesty Week, publishing has been very, very good to me. But it still sucks. More on that in a second.
In between those two books, I started writing a bunch of short stories. A couple of months ago, I pulled them into a collection. I wrote earlier this week that story collections are the red-headed stepchild of the publishing world. So rather than facing a protracted and frustrating period of pitching these stories to the handful of publishers who actually appreciate short fiction, I’ve opted to release them myself under the auspices of Missouri Breaks Press, a publishing house I founded a couple of years ago to release under-the-radar literary fiction and nonfiction that interests me. I’ve been pretty damned successful with it, too, if you don’t mind my saying so: My first release, Carol Buchanan’s Gold Under Ice, was a Spur Award finalist. My most recent release, Ed Kemmick’s The Big Sky, By and By, is getting some grand notices. So, yeah, I’m self-publishing, but what I’m doing today bears almost no resemblance to what I did two and a half years ago.
With Quantum Physics and the Art of Departure, I did it the right way. I engaged the services of a top-notch editor, one who is thorough and honest and hard-nosed. (Let me know if you want the name; I can’t recommend him highly enough.) I engaged the services of a good book designer (that’d be me, someone who has spent the bulk of his professional career as a designer of publications). The marketing piece, the toughest for any writer and one nearly every writer has to bear to one extent or another, will be mine, too.
So, am I now a dedicated self-publisher? Probably not. I always figured my career would be a patchwork of things: some traditionally published novels, some magazine pieces, some small-press stuff, some self-publishing. At the end of each project, I try to figure out the best route. Betting on my own publishing house seemed like the right choice for this one.
Now, about publishing: It sucks, except when it doesn’t. The economic model is a mess. Giving millions of dollars to vapid entertainers for their memoirs and novelty novels (Kardashian sisters, anyone?) while shunting workhorse midlist novelists to the sidelines is a dumb thing and bad for the culture. Returnability is a financial killer. Royalties really suck. A lot of people have figured out how to make a good living at self-publishing e-books, and now that distribution is no longer the sole province of the big publishers, more people will have that opportunity. The digitization of books has been a great equalizer. Some think this marks the end of the world. Others think the possibilities are just beginning. Count me in the latter group.
There are plenty of places you can go that will outline the whole self-publishing revolution for you. This guy, for instance, really knows his stuff. I won’t even attempt to explain all of that.
My assumption is that readers want good books. That’s what I’m trying to deliver, regardless of imprint. Which brings us to the interactive portion of today’s post:
How often, if at all, does the publisher of a book influence your decision to buy? Tell me in the comments.