Marketing and promotion


When it comes to the book business and how I comport myself, I’m a man of guiding principles:

1. Write what’s in my heart, not what I calculate to be the quickest route to sales, notoriety, etc.

2. Connect with readers, not other authors.

3. Don’t get in back-and-forths with critics. They have their role, I have mine.

4. Don’t yammer on about sales figures.

For much of my novel-writing career, still in its adolescence, No. 4 has been easy to honor. There wasn’t much to say. Beyond that, trumpeting one’s sales has generally struck me as unseemly, unless it’s for educational purposes (see J.A. Konrath, who has been transparent about how his life and career have been changed by self-publishing) or some truly remarkable threshold has been met.

I hope the latter is the case here, as I deviate from my self-imposed rigor.

Because of the vagaries of sales numbers—this month’s sales could be eroded by next month’s returns—I won’t know exactly when I cross this threshold, but sometime in the next week, I should reach 100,000 books sold since my first, 600 Hours of Edward, was originally released in October 2009.

In some significant ways, it’s no big deal. I haven’t spent a day on any of the big bestseller lists. My books aren’t released with big multimedia marketing campaigns. I haven’t managed to keep an entire publishing division afloat with any single title. And, hey, it took me four releases in almost four years to accumulate those numbers. (And that doesn’t even get into sales numbers being a poor arbiter of book quality. We’ve all known crap books that sold in crazy quantities and wonderful books that never found an audience.)

On the other hand …

Before 600 Hours came out, I never expected to sell one book, let alone 100,000. In the years since that first release, some remarkable things have happened. I’ve been able to write more books and leave my job, dedicating myself full-time to being a professional author. I find now, at 43 years old, that I am what I dreamed of being back in high school: a self-sustaining, satisfied, working-man author. That was the aim when I started. Not awards (although they’re definitely nice). Not being the toast of the tastemakers (not bloody likely, ever). I just wanted to be a guy who put in the work and made a living.

That’s the significance of the sales, that I’m there and can now dream bigger. More, that’s the significance of all the people who’ve been so kind to buy the books, read them and tell their friends. My gratitude is bottomless.

To mark the occasion and to say thank you, I’m doing some giveaways over at my author page on Facebook. Among the goodies:

  • The chance to lend your name to a character in the novel I’m currently writing and receive a signed first draft of it.
  • Signed copies of all four books.
  • A coffee date with me. (Obviously, if you don’t live in Billings, Montana, or Montana at large, I’ll probably just send you a coffee card, which is the better prize anyway).

Follow the link above and comment on the giveaway post on my Facebook page. That’s all it takes.


Another turn for Edward

In its more than three years of existence as a published novel—in one form or another—my debut, 600 Hours of Edward, has had quite the journey. NaNoWriMo experiment to self-published book to small-press-published book. And now, it’s about to have its fourth act.

In August, 600 Hours of Edward will be re-released as a trade paperback by AmazonEncore, an imprint of Amazon Publishing. This is the same outfit that published my second novel, The Summer Son, and did such a wonderful job with it. The new cover went live on the Amazon site this week, and it’s a beaut:

Here’s the part where I impose on your good graces: If you’ve been meaning to read 600 Hours of Edward, or been meaning to tell a friend to read it, please go ahead and pre-order the book in print or Kindle form. Just follow this link. Pre-orders are a huge factor in a book’s performance, and while I’d just as soon write and leave the marketing to others, it’s not the way of the world anymore. If you have friends who are authors, here’s what they’re dying to tell you about how important your early support of their work is.

If buying things online isn’t your deal, you can also go into your local bookstore the week of the release (Aug. 14) and ask the folks there to order a copy.

OK, end of arm-twisting. For now.

One last thing: I hope to have some news soon about the sequel, Edward Adrift.

Thanks for reading!

Gigs? Turns out I have gigs

Since I came home from the Montana Festival of the Book back in October, it’s been a quiet few months on the get-out-and-yak-about-books front, and that hasn’t been entirely unwelcome. For one thing, I managed to shove the short-story collection out the door. For another, I managed to move to a new house. For yet another, I managed to write another novel (or a draft of one, anyway). What I’m saying is, I haven’t wanted for things to do.

And still, I have things to do. Fun things, thankfully:

The Great Falls Public Library.

On March 29th, I’ll be at the Great Falls Public Library as part of The Great Falls Festival of the Book. I’ll be doing an event with my friend and colleague Ed Kemmick that is being billed as, wait for it, “An Evening With Ed Kemmick and Craig Lancaster.” This is my favorite kind of event, and it’s not even close. Being able to get together with people who truly love books and share stories with them … I can’t think of anything book-related that’s more fun. (Did I sufficiently hedge that statement?)

The Great Falls Public Library is at 301 2nd Ave. North, and the fun begins at 7 p.m.

With Country Bookshelf owner Ariana Paliobagis during one of my dashes across the state.

And then, on Tuesday, April 17th, I’ll be at one of the grandest independent bookstores you’d ever hope to find: The Country Bookshelf in Bozeman. I’ll be reading from Quantum Physics and the Art of Departure, and I might even work in a selection from my current work in progress. Who knows?

The Country Bookshelf is at 28 W. Main Street in Bozeman. That event, too, begins at 7.


Brandon Oldenburg, right, in a screengrab shamefully stolen from a classmate.

I was neck-deep in the day (er, night) job during the Oscars telecast, but I couldn’t miss the excitement as my Facebook feed burbled with the news about Brandon Oldenburg winning for his work on the short “The Fantastic Flying Books of Mr. Morris Lessmore.”

Oldenburg is an alum of my high school. I didn’t know him — mine was a big-box high school — but I sure am proud of him. (And I loved the fact that he wore a tuxedo made by Dickies to the show.)

Giveaway: ‘Quantum Physics’ e-book

My new book, Quantum Physics and the Art of Departure, comes out December 6th.

But now — today, and on through the end of the month — I’m giving you the opportunity to download an e-book version for free.

Completely and totally free.

Monstrously free.

Here’s the book trailer. Check it out:

So, you want a copy, right? Here’s what you do:

If you don’t have a Smashwords account, you’ll have to sign up for one. But don’t let that dissuade you. It, too, is free, and there are a lot of good e-book bargains on that site. It’s a panoply of reading pleasure for the story enthusiast.

Please pass this along to your friends with e-readers. The offer is good until Sept. 30, and I’d love to see as many free copies as possible sent out into the world. After you read the book, if you’re so inclined, please offer up a review at or Barnes & Noble or Goodreads or LibraryThing, if you frequent those places. Or tell a friend.

Thanks for reading!

Monday media musings

Vacation’s over. Also, how ’bout them Cowboys? Wait … don’t answer that.

Did I ever mention that the wondrous R.J. Keller and golden-voiced Todd Keisling teamed up to create a book trailer for Quantum Physics and the Art of Departure? Well, they did. Check it out:

Pass it on to your friends. Also worth noting: This is the final week to get an advance print copy of the book (which releases Dec. 6) at the low, low price of $10.50. Details here.

If you’re in Montana, please check out the latest issue of Montana Magazine, which includes a feature story about my books (written by Chèrie Newman of Montana Public Radio) and a wonderful review of Ed Kemmick’s “The Big Sky, By and By,” which I published. The magazine is on newsstands now.

Finally, a travel advisory: Tuesday, I’m headed to Fort Benton, where the next morning I’ll meet with the Friends of the Library to talk about The Summer Son. Just a little more than a year ago, I was there with my first novel, 600 Hours of Edward, and it was a great group of people and a great town (my first trip there).

Tuesday, I’ll be playing golf here. And staying here. You’re free to be envious on both points.

Publishing: pleasure and pain

Welcome to Day 4 of Honesty Week.

Look, I don’t know how I feel about self-publishing. Back when I first did it, in those yonder days of early 2009, it was in the most rudimentary way possible. I uploaded my book to CreateSpace. I used one of that service’s horrible pre-fab templates for my cover. And then I tried to get people to notice I’d released a book, all the while slowly refining the book’s appearance.

When a Montana publishing house, Riverbend Publishing, came calling for the book in August 2009, I happily signed it over, and I’ve never regretted that decision.

With my second novel, The Summer Son, I cast my lot with Amazon Publishing, and I’ve been happy with those results, too. Despite the scraps of carping you’ve seen during Honesty Week, publishing has been very, very good to me. But it still sucks. More on that in a second.

In between those two books, I started writing a bunch of short stories. A couple of months ago, I pulled them into a collection. I wrote earlier this week that story collections are the red-headed stepchild of the publishing world. So rather than facing a protracted and frustrating period of pitching these stories to the handful of publishers who actually appreciate short fiction, I’ve opted to release them myself under the auspices of Missouri Breaks Press, a publishing house I founded a couple of years ago to release under-the-radar literary fiction and nonfiction that interests me. I’ve been pretty damned successful with it, too, if you don’t mind my saying so: My first release, Carol Buchanan’s Gold Under Ice, was a Spur Award finalist. My most recent release, Ed Kemmick’s The Big Sky, By and By, is getting some grand notices. So, yeah, I’m self-publishing, but what I’m doing today bears almost no resemblance to what I did two and a half years ago.

With Quantum Physics and the Art of Departure, I did it the right way. I engaged the services of a top-notch editor, one who is thorough and honest and hard-nosed. (Let me know if you want the name; I can’t recommend him highly enough.) I engaged the services of a good book designer (that’d be me, someone who has spent the bulk of his professional career as a designer of publications). The marketing piece, the toughest for any writer and one nearly every writer has to bear to one extent or another, will be mine, too.

So, am I now a dedicated self-publisher? Probably not. I always figured my career would be a patchwork of things: some traditionally published novels, some magazine pieces, some small-press stuff, some self-publishing. At the end of each project, I try to figure out the best route. Betting on my own publishing house seemed like the right choice for this one.

Now, about publishing: It sucks, except when it doesn’t. The economic model is a mess. Giving millions of dollars to vapid entertainers for their memoirs and novelty novels (Kardashian sisters, anyone?) while shunting workhorse midlist novelists to the sidelines is a dumb thing and bad for the culture. Returnability is a financial killer. Royalties really suck. A lot of people have figured out how to make a good living at self-publishing e-books, and now that distribution is no longer the sole province of the big publishers, more people will have that opportunity. The digitization of books has been a great equalizer. Some think this marks the end of the world. Others think the possibilities are just beginning. Count me in the latter group.

There are plenty of places you can go that will outline the whole self-publishing revolution for you. This guy, for instance, really knows his stuff. I won’t even attempt to explain all of that.

My assumption is that readers want good books. That’s what I’m trying to deliver, regardless of imprint. Which brings us to the interactive portion of today’s post:

How often, if at all, does the publisher of a book influence your decision to buy? Tell me in the comments.

Blowing stuff up around here

Remember all those daily coded posts — Once More, With Feeling; Progress Report; Another Page; Grab Bag; The Word?

Yeah, all that stuff is history. Not that I won’t post about music, or my progress on a given project, or a book I like, or anything at all, or the weekly short story. Maybe I will, maybe I won’t. (In the case of the short story, absolutely I will. And my apologies for missing last week. A family medical emergency came up.)

The point is, the categories felt too constraining, and I’m in a mood to knock down walls. More accurately, I’m in a mood to knock down walls, drive over them with a steamroller, collect the microscopic pieces and shoot them into orbit on a rocket. Even more accurately: I’m in a mood.

You might have heard that I have a new book coming out, a short-story collection called Quantum Physics and the Art of Departure. Short stories don’t sell. Literary agents don’t want them. Publishers, by and large, don’t want them. (Except, curiously, for Press 53 and Graywolf Press, and both of those publishers do better with short stories than just about anybody.) But what the hell, you know? I just spent a year writing nothing but short stories, and I sure as hell have no intention of putting them in a box. So: Quantum Physics and the Art of Departure. You can get a really good deal on it right now, and if you liked my two novels, you’ll probably like this stuff. If you haven’t read any of my books, this is a good first thing to try. And if you didn’t like my two novels, what are you doing here?

A friend of mine just spent the past weekend live-blogging, via Facebook and Twitter, the Pacific Northwest Writers Association convention, and this post in particular caught my eye:

Author/WWU prof Kathryn Trueblood: “I started out trying to sell my short-story collection, but couldn’t. Every agent said, ‘But I’d love to see your novel.’”

My response, via Facebook:

Oh, boy, do I know how this goes. It’s what set off my Obstinate-o-Meter. No, it’s not a novel in short stories. No, they’re not all linked. No, they’re not all in the same setting. Yes, there’s an assortment of styles. Its title? “Fuck You.”

I was only joking about the title. Again: It’s Quantum Physics and the Art of Departure. Whether you like it or not.

Progress Report: 8/2/11

Oh, golly, do I have progress to report.

The new novel project keeps trucking along. I’m at 15,000 words; once I double that, I’ll have enough confidence in it to start sharing some small details. Suffice to say, the writing is going really, really well, and I simply wish there were more time in the day for it.

Any day now — my money is on Thursday — I’ll have concrete details on my next book, a collection of short stories.

A photo titled "Ennisish." I will be in Ennis proper. No -ish about it.

Ed Kemmick and I are going to be in Big Timber, Mont., on Friday for the Spirit of Montana Authors’ Gathering at Carnegie Public Library, 314 McLeod Street. That runs from 6:30 to 9 p.m., and if you’ll excuse me just a second for being a big, sloppy fan boy, I’m really hoping for a Tom McGuane sighting/meeting.

On Saturday, we’ll both be in Ennis for the Madison Valley Arts Festival. That starts at 10 a.m. in Peter T’s Park.

It’s going to be a blast.

Progress Report: 7/19/11

Welcome, again, to the land of incremental progress:

The official release date of Ed Kemmick’s book, The Big Sky, By and By, is a week from today, and I now have books in hand to ensure that select bookstores around the state receive copies. I’m happy to say that pre-sales have been very brisk indeed, as I knew they would be. If you’re in Billings and/or receive The Billings Gazette, be sure to check out Sunday’s books page, which will feature a review of Ed’s book by Montana Public Radio’s Chérie Newman. (Also, it’s worth pointing out again: If you have a Kindle or a Nook, Ed’s book is also available in those formats.)

I’m continuing to plug away on a new project. It’s still far too early to say anything of substance about it, but I’m very happy that the day-in, day-out writing experiences have been brisk. For whatever it’s worth, I’m seeing the road pretty clearly as I move through the first draft.

I’ll be in Joliet, Montana, on Saturday for the Joliet Jamboree, a fundraiser for the public library. I’m looking forward to that, and to sharing a panel with fellow Billings authors Russell Rowland and Nancy Brook, among others. Details here.

Just saw the sad news about the demise of Borders. Here in my town, that means the loss of what has been a very good bookstore, and that diminishes the entire community in a cultural way. Jacob Tuka, the books manager in Billings, has been terrifically supportive of local authors and was always cheerful about lining up signings for me. We had a bit of bad timing with The Summer Son, which was released in late January, just as a book-buying moratorium kicked in at Borders. The Billings store has been a reliable seller of 600 Hours of Edward, however, and so I’ll be sorry to see it shuttered.

Progress Report: 6/28/11

Confession time: I have nothing to report.

The short-story collection that has taken up the bulk of my time for the past year is finished and delivered to my editor.

Ed Kemmick’s book is mostly out the door.

I’ve done a couple of library gigs — Ronan (Montana) on June 16th and Columbus (Montana) a week later.

Next week begins my summer festival season:

July 9: Sunrise Festival of the Arts in Sidney, Montana.

July 23: Joliet Jamboree in Joliet, Montana.

August 6: Madison Valley Arts Festival in Ennis, Montana.

August 20: Manhattan Potato Festival in Manhattan, Montana.

Until tomorrow …

Progress Report: 6/14/2011

It’s been a light week. And, dammit, I deserved it.

A few things:

  • Finally, the Ed Kemmick book, The Big Sky, By and By, is for sale in advance of its official July 26 release date. If you’d like a signed copy, please jet over to Ed’s site and make a totally safe PayPal transaction. If you love Montana and Montanans, this book will not disappoint you. I’m damned proud to have it as the second release from my little literary house, after Carol Buchanan’s Gold Under Ice.
  • I’m hitting the road this week, heading up to Ronan, Montana, to talk to the Friends of the Library group there. Ronan was a great host last year when I was thumping 600 Hours of Edward, and I’m really, really looking forward to talking to my friends about my new novel, The Summer Son. This, I suppose, is the unofficial kickoff to my summer book season. Check out my calendar for the other stuff I have on tap.
  • My collection of short stories, tentatively titled Quantum Physics and the Art of Departure, is in the hands of a trusted editor before I move it along to my publisher. Really, really excited about these. Really, really hoping the publisher will be, too.

And now, a personal note:

Today is the 72nd birthday of my dad, Ron Lancaster (shown above with my dogs Bodie and Zula). (By the way, them’s my legs behind him.) I’ve written some about his difficult life, and my occasionally difficult dealings with him. I’ve never shied away from the fact that The Summer Son is, on some level, both a vehicle for working out my frustrations with him and a love letter to him.

But I’ll be telling him today — as he will never see it here — that I love him very much and am blessed to have him in my life.

Happy birthday, Pops.

Progress Report: 5/10/11

Things are moving on, if incrementally, on several fronts …


Awaiting a proof copy of Ed Kemmick’s collection before doing the initial run. In the meantime, I’ve been pulling together the fact sheet (take a look) that will go out to booksellers and reviewers. By the end of the month, we’ll begin taking pre-orders of this fine book.


I added a couple of thousand words in the past week and am starting to see the field clearly, at least in terms of the first third of the book. Much like last week, though, it’s far too early to say whether this one has the legs to reach the finish line, so details on subject matter, characters and other substantive stuff will have to wait.

It does have a working title, though: Somebody Has to Lose.


Remember The Word, my weekly writing exercise that’s based on the inspiration of a single word? Thanks to flash-fiction genius Meg Pokrass, I snared an invitation to Fictionaut and have begun cross-posting those short pieces there, in some cases using the feedback to hone the writing a little more. (For an example of this, see how Insatiable posted here at the blog and what it’s become at Fictionaut.)

(For more on the truly astounding Megz, see this piece she wrote for David Abrams’ blog.)

I can’t tell you how much fun it has been to experiment with the very-short form, especially while I’m trying to wrestle a bigger novel idea to the ground. I’m learning a lot about how to put a full story in just a few hundred words, and I’m confident those lessons will make me a better writer across all forms.

In the week ahead, I’m hoping to put down a lot of tracks on the novel, as it will be my last chance for some significant work before I disappear for a week in New York. Fingers crossed …